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Fashion & Lifestyle
We replaced a failing Shopify setup with a fully custom e-commerce engine for a fashion brand — resulting in 3x conversion rate and 420% revenue growth in one year.
01
The brand had outgrown their Shopify template. Page load times exceeded 6 seconds, the checkout had a 78% abandonment rate, mobile UX was broken, and they had zero ability to customize the experience for their loyal customers. Their developer costs were spiraling trying to patch a platform that couldn't scale.
02
We built a fully custom e-commerce platform from the ground up — optimized for sub-1s page loads, one-click checkout for returning customers, personalized product recommendations based on purchase history, an integrated loyalty program, and a custom inventory management system that synced with their warehouse in real time.
03
Conversion rate grew from 1.2% to 4.1% — a 240% improvement
Revenue increased by 420% within the first year
Checkout abandonment dropped from 78% to 31%
Average page load time reduced from 6.2s to 0.8s
Repeat purchase rate increased by 180% via loyalty integration